Digital Marketing Trends This Year

With every passing year brings something new to the table when it comes to digital marketing. When anything is added to this field, digital marketers have to update the way they market a brand accordingly. Even for aspirants that have joined a digital marketing institute in order to learn about this field and build a good career, knowing about the latest trends if pretty important. It’s only through being constantly updated that a person can ensure good results.

Some recent trends that digital marketing has seen in the 2016 include-

• Mobile optimization has become a must- Mobile traffic has increased in number and last year it was even more that desktop and laptop searches. Thus, it is a clear sign that now marketers have to incorporate mobile optimization into their strategies or risk losing a large chunk of users.
• Voice search has become more popular and now marketers must also optimize for voice search and select keywords accordingly
• Marketing locally has become more important especially in SEO as Google now is more concerned about presenting location relevant results to users
• Social media has gained prominence and having a good presence here has a positive impact on other online marketing methods as well
• Using mobile apps for marketing is also an important new trend
• E-stores have benefitted greatly from the “buy now” button that is present on top social sties
• Videos are continuing to dominate as a top content for advertising and engaging users
• Long form content has become even more useful

These are some of the latest trends that you will see in digital marketing today and if you have joined digital marketing training in Delhi, then knowing about this will give you that extra leverage in your path to a rewarding career.