SEO or search engine
optimization strategies can be broadly classified into two main categories.
These two categories are On-page SEO and Off-page SEO. If you want to know both
the strategies, then get registered in some digital marketing firm and learn SEO in Delhi as Delhi has some of
the best online marketing institutes. The difference between these two
strategies can be chalked out in following points:
- On-page SEO is all about what the website is about and the content of the website while Off-page SEO is about the authorities a website has and its popularity.
- On-page SEO is concerned whether a web page is structured in accordance with the search engines for any particular keywords while Off-page SEO is concerned with acquiring backlinks to your websites from other relevant websites.
- On-page SEO is a short-term process with immediate results while Off-page SEO is a long-term process and as it takes time for any website to earn good reputation through backlinks.
- While On-page SEO works on keywords, title tags, Metadata, heading tags and interlinking. The Off-page SEO is dependent on acquiring backlinks, social media, blogging, social bookmarking and any other methods which help generate a good reputation of the website.
- The factor which drives the On-page SEO is keyword while the driving force of Off-page SEO is the quality of backlinks the site acquires.
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