Importance Of Extended Ads In AdWords

What are extended ads and its importance, is the big question of the moment. Extended ads are a type of ad format in which some extra information is presented which your text ads. These extensions can be added manually or also can be automated. Extended ads are given more and more importance due to the fact that improve the visibility of an ad and add value to your present ad.

AdWords presents your ad with one or multiple extensions which may add value to your present ad. AdWords do not add extensions to every ad but your ad rank needs to be good enough to have the extensions appear. Extended ads improve the presence of an ad considerably as they provide bold headlines and large description.

Extended ads have been said to be 47 percent bigger than the normal ads text. The extended add will have two headlines which can be as long as 30 characters along with a description line of 80 characters. More and more text results in improved visibility of your ad. Extended ads will also house a display URL that will make use of your final URL domain.

Thus to make use of these extended keywords, start analyzing what message you can put up in your ad, make use of the extended character limit, display eye-catching headlines to increase the visibility of your ad. If you properly harness these extended ads, then it is sure to give great returns on your investment through greater visibility and thus greater traffic.

To get an in-depth knowledge of Importance of extended ads in Ad Words, it is suggested to learn from experts. If you are staying in Delhi NCR region, you may join a good PPC course in Delhi for digital marketing institute in Delhi. 

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Our courses cover every aspect of Google AdWords from introduction to practical implication of it. We at Brandconn do not limit the course to classes only, students registered with us undergo through live projects to get practical knowledge in using it and online marketing. This training includes an understanding of Google AdWords account structure, the algorithm of AdWords along with the practical approach to it. This training can be taken up in regular batches, evening morning/batches and also weekend batches.

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