In
the world of online marketing one method that has seen numerous updates, trends
and what not through the years is that of SEO. Organic optimisation is one of
the top most used online marketing method worldwide and thus, it is important
for digital marketers to be in sync with its changes to ensure that they garner
good results.
But
knowing about updates is not just important for SEO professionals today, this
can even be very beneficial for aspirants that have joined a SEO course in Delhi in an institute for
digital marketing to train in organic optimisations. Why you ask? Well, people
training in an SEO institute in Delhi
do so not just to learn about a method but to actually make a career in it and
knowing about latest trends ensures that they not only do well in training but
in the future as well. This helps them get an upper hand on others as they
already know how to be more innovative in their SEO approach.
Thus, for professionals as well as beginners
in the field of SEO here are few things that this method saw this year-
- Importance of content increased as user engagement became top priority. Thus, the need for quality, fresh and unique content became more essential for SEO success. Long form content has also become a better means to communicate.
- Mobile friendly website design became something that a business can’t do without. Only this ensures better results for SEO
- Website speed became a big factor and also the intent of a web page. Only websites that could be useful to users now hold a better chance to get ranked
- Local search results have gained importance
- Social media has also become a great boosting factor for SEO
- Keywords still hold importance but that does not mean you try to fool top search engines by using irrelevant terms or over stuffing.
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