Search engine optimization is a based on three
main levels namely- on-page optimizations, off- page optimizations and link
building. This is the first thing you will come to know if you even join a digital marketing course. For
professionals who are looking to build a rewarding career as SEO experts
leaning to master these three levels is essential. Any SEO course you join this is the base line on which you will develop
your skills. In order to garner the best results from the overall process of
SEO each of these three steps have to be carried out with precision.
Here are some tips that can help for better
on-page optimizations-
- The articles and other content you post should be interesting. No one wants to read long boring content and this will also not help the cause of engaging customers. Descriptive content that are interesting are a good option
- Don’t copy and paste content get fresh pieces created from content writers or even do it yourself. Duplicate content is caught easily by Google and it does no bring any traffic. Also avoid keyword stuffing and other such black hat SEO tricks
- Titles should be short and relevant- Best practice is that titles should be related to the key phrases or keywords you are going to us. Also keep it between 40 – 65 characters at max.
- Meta description should also be relevant and up to 156 characters. It should be able to give a good idea of what the article is about
- Maintain keyword density to avoid incurring Google algorithm penalties
- URL of the content should be relevant to it
- Use of keywords in the first paragraph is a useful practice
- Make use of proper heading tags h1, h2, etc.
- Do not forget image optimization and make use of proper Alt tags
Whether for a student or an SEO professional
these few tips can prove very useful for better optimizations
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