What are extended ads and its
importance, is the big question of the moment. Extended ads are a type of ad
format in which some extra information is presented which your text ads. These
extensions can be added manually or also can be automated. Extended ads are
given more and more importance due to the fact that improve the visibility of
an ad and add value to your present ad.
AdWords presents your ad with
one or multiple extensions which may add value to your present ad. AdWords do
not add extensions to every ad but your ad rank needs to be good enough to have
the extensions appear. Extended ads improve the presence of an ad considerably
as they provide bold headlines and large description.
Extended ads have been said to
be 47 percent bigger than the normal ads text. The extended add will have two
headlines which can be as long as 30 characters along with a description line
of 80 characters. More and more text results in improved visibility of your ad.
Extended ads will also house a display URL that will make use of your final URL
domain.
Thus to make use of these
extended keywords, start analyzing what message you can put up in your ad, make
use of the extended character limit, display eye-catching headlines to increase
the visibility of your ad. If you properly harness these extended ads, then it
is sure to give great returns on your investment through greater visibility and
thus greater traffic.
To get an in-depth knowledge of Importance of
extended ads in Ad Words, it is suggested to learn from experts. If you are
staying in Delhi NCR region, you may join a good PPC course in Delhi for digital marketing institute in Delhi.
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