Is SEO Dead After The Modification Of Google Algorithms?

With an update in the Panda, Penguin, and Hummingbird search algorithms in early 2016, Google has tried to solve many apparently non-solving issues regarding the search engine optimization technique. SEO is a combination of certain stratagems used for increasing the rank of any website in order to get more traffic on the site. In the past few decades, a lot of black hat SEO methods have been used which include copied or spin content, link blocking, spam comments, overusing the same keyword or keyword stuffing, cloaking etc. This has resulted in the reduction of the page rank. This is the reason Google has updated its algorithms to stop deceptive SEO techniques.

But the consequences of modifying the Panda and Penguin algorithms have also affected many companies negatively, who majorly depend on SEO services. Rumors come that this has made the SEO ineffective, which is not the truth. It is true, that for this upgrade, some older methods of SEO have become obsolete, but they are not dead. The changes of the post-algorithm are given below-

• The importance of domain has been increased with the domain level penalty which means low standard pages, now harm the entire domain.
• Duplicate or spin content can affect the site directly which has provoked people to follow white hat SEO techniques.
• Copying the same link into different sites will blacklist the web page for which the SEO is being done.

The stratagems of SEO have changed with an alteration on some techniques. This has reduced the black hat process of SEO and has provoked the professionals to follow white hat methods only in order to get traffic on their website, which may have modified the SEO techniques, but has kept it effective too.

To get an in-depth knowledge of SEO dead after the modification of Google algorithms, it is suggested to learn from experts. If you are staying in Delhi NCR region, you may join a good SEO training in Delhi for institute for digital marketing in Delhi.